All our makeup brushes are vegan and cruelty free and also super soft, using high quality synthetic bristles. Loved by the stars’ makeup artists, Loella brushes have been spotted on the sets of ITV, Sky Studios, Showtime, the Food Network, London Fashion Week and the X-Factor. Loella brushes are designed to be highly versatile and easy to use , so whether you are a beginner or a professional, these brushes are made for you!