THESELINA®, a handbag brand based in Malaysia, designed for the discerning modern women, makes its debut this year in three major markets – Europe, USA and Asia. Selina Yeop Jr, the founder and brainchild behind this dynamic brand believes that no woman should have to choose between fashion and functionality or practicality and elegance. As one of Malaysia’s most media-covered trendsetters, Selina has organised, attended and observed social events and corporate functions over the years and began putting together her thoughts and experience to give fruition to THESELINA®. The designs incorporate functionality but do not compromise the luxurious feel in texture and attention to quality in every aspect from selection of colours, purpose, to the final stitching of its distinguishable insignia. Inspired by the delicate and intricate artisanal skills of the Malaysian embroidery heritage, each of THESELINA® is thoughtfully designed to make the user feel confident, stylish and in trend.